“When you open a new branch the learning curve takes some years because we sell so many products. Members can call in and browse or use the website to see the products.Ĭentralising the club doesn’t just save on overheads, it also means the knowledge of the products is all in one place. The single showroom, in Wellington, is the hub for the entire operation. The website is now a major part of the business, as it now operates on a centralised location model. “It was a huge year for us, we rebranded and we updated the technology and developed a new website.”
Thomson had been a franchisee for four years when in 2008 he decided to take his future into his own hands and buy out the franchise. The club was formerly a franchise, with three showrooms around the country. “That was about a fear that suppliers didn’t want to be associated with us publically but there was no substance to it.” “Even 10 years ago, you didn’t talk about the buyers club. Owner-operator Simon Thomson says the club has moved away from its former ‘fight club’ reputation. This year marks the 20 th anniversary of Cherrytree, which started in 1996 when the first club opened in Auckland. More than 500,000 mid to high-end products are available to members.
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